We cultivate strong partnerships with like-minded individuals who are looking to tell their story, the right way. This means that we’re not only interested in what our clients have to offer, but take the time to truly understand the ins and outs of their business. Simply put, we believe that thoughtful design and authentic storytelling are the key ingredients to any successful brand and aim to blend both with everyone we work with. All of our brand identity clients walk through the following package and expand beyond as needed.
PRIMARY & SECONDARY LOGO
MARKS OR PATTERN
SOCIAL MEDIA PROFILE DESIGN
COLOR PALETTE & FONT SYSTEM
(Split into two 50/50 payments)
To kick things off, you’ll complete a questionnaire to help capture your brand’s vision, style and history.
Next, we’ll put together an in-depth brand strategy based on your answers in the questionnaire that outlines your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so you can stand out from the crowd. A visual moodboard that will guide the brand process is also included to make sure we’re on the same page before moving forward.
Using the strategic information and inspiration we've gathered thus far, we'll begin concept development. We take a one concept approach when it comes to design, playing with a variety of directions up front and narrowing down as we go in order to deliver the best, most succinct solution for your brand.
Your concept will be presented through an in-depth PDF presentation where we'll walk you through all rationale behind the brand design. A variety of mock ups will allow you to envision how your brand will work in the real world.
Next, we'll work through two rounds of refinement, if needed, by discussing what's working as well as potential opportunities to grow. Our job is to make sure that we're presenting you with the best solution for your business, while making sure that you're happy with the end result.
Once everything is approved, you’ll receive all of the files and tools needed to successfully launch your brand into the world. At this point, if you decide there are additional branded collateral items you may need, let us know and we send you custom quotes on each piece.
We’re here to support you with anything else you need as your business continues to evolve.
Reach out for custom quotes on collateral items that will help your brand shine!
Brochure, rack card, notecard, letterhead, packaging, branded merchandise,
sponsorship package, presentation, icons, website or social media graphics, banners, signage, etc.
(printing is not included, but coordination is available)
Know your way around Illustrator or InDesign?
We’ll provide the working file for you, or set up templates, to best support your business as it grows.