Client: Bread + Butter is a nonprofit organization that connects Charleston’s hospitality industry with the community at large through staffing and service initiatives.
◦ Business Cards
◦ Sponsorship Package
Connecting chefs with culinary training programs in urban high schools and homeless shelters, Bread + Butter is driven by the desire to alleviate Charleston’s severe staffing shortage while helping at-risk populations find lasting employment.
We wanted to create an empowering and approachable brand that would appeal to both teens and adults looking for a new lease on life.
We started with a bright and playful color palette and then crafted a logo that was bold, modern and culinary-driven.
The resulting brand identity sends a positive message, showcasing the hospitality industry as a viable career path.